Classic sneakers
for Gamechangers

Made in the EU. Organic & recycled
materials. 39.144 trees planted.

Our mission

When we started Wado we only had one goal in mind: to make timeless sneakers and use them as a vehicle for change; a change in our people and our planet.

From the inside out and from the roots up, a new set of social values starting with our shoes, all the way through to our social and planting project.

Our fundamentals

Classic sneaker: timeless, never old-fashioned. Opposite to fast fashion.

Gamechanger:  someone who contributes to change the way that something is done, thought about or made.

+ Free Socks
+ Shipping included
+ Free Socks
+ Shipping included
+ Free Socks
+ Shipping included
+ Free Socks
+ Shipping included
+ Free Socks
+ Shipping included
+ Free Socks
+ Shipping included

Designed in Barcelona,
made in Europe

Currently, 87% of the world of footwear is manufactured in Asia or in developing countries, which is often linked to labor exploitation through the hiring of cheap workforce and where unfortunately many times workers’ rights are nonexistent or extremely limited. Often, workers are squeezed as if they were machines; they have interminable work shifts, have precarious salaries and scarce security in their factories.

We were determined not to be part of this. From the beginning we only wanted to partner with suppliers that respect their workers, improving their life conditions and providing them a good working environment; a factory where employment is freely chosen.

More info on our production proccess here.

Organic & Recycled
materials

During this year we’ve closely listened to your feedback and for many months we’ve been perfecting the Modelo 89 sneaker, changing the way the shoe is produced and therefore improving its durability and its quality. We’ve also taken big steps on the sustainability path as all our sneakers come with certified organic and recycled materials.

We use organic cotton for the lining and laces that doesn’t involve chemical fertilizers or damaging pesticides in its production process, recycled PU foam from automotive factories leftovers for the insole, natural rubber for the outsole and recycled wood chips for the puffs & back counters.

More info about out materials here.

Restoring forests to empower communities

Forests cover 31% of the land area on our planet. They produce vital oxygen and provide homes for people and wildlife. Unfortunately, according to the United Nations’ Food and Agriculture Organization (FAO), we humans are destroying 7,4 million hectares of forests annually which is the size of Benelux (Belgium, The Netherlands and Luxembourg altogether).

In Wado we fight against deforestation since 2018 allowing anyone to take part in our project. Every time you buy a pair of shoes we plant two trees in collaboration with the NGO We Forest, that not only help reforesting the most needed areas in the Planet, but also contribute to empower forest-dependent local communities who are trained and provided with tools for their livelihood development.

More info on our planting project here.