We plant two trees for every pair of sneakers you get
45.628 trees planted and counting.
SOCIAL AND PLANTING PROJECT
Forests cover 31% of the land area on our planet. They produce vital oxygen and provide homes for people and wildlife. Unfortunately, according to the United Nations’ Food and Agriculture Organization (FAO), we humans are destroying 7,4 million hectares of forests annually which is the size of Benelux (Belgium, The Netherlands and Luxembourg altogether).
In Wado we fight against deforestation since 2018 allowing anyone to take part in our project. Every time you buy a pair of shoes we plant two trees in collaboration with the NGO We Forest.
Joining forces enables us not only to plant the trees in the most needed areas of the planet, but also to empower forest-dependent local communities providing them with tools for their livelihood development and training them on how to regenerate and protect the forest so it can become a sustainable wood and food resource to them.
In Wado we have been planting two trees for each pair of sneakers sold since the beginnig allowing us to help plant more than we could have never expected. So far we’ve planted 45.380 trees, 14.000 trees in India and 31.380 in Zambia, and our goal is to double this number by the end of 2020, reaching 100.000 trees planted .
MAKING A POSITIVE
IMPACT ON OUR PEOPLE
AND OUR PLANET
9.306 tons CO2