MAKING A POSITIVE IMPACT ON OUR PEOPLE AND OUR PLANET.
35.120 trees planted.
SOCIAL AND PLANTING PROJECT
Forests cover 31% of the land area on our planet. They produce vital oxygen and provide homes for people and wildlife. Unfortunately, according to the United Nations’ Food and Agriculture Organization (FAO), we humans are destroying 7,4 million hectares of forests annually which is the size of Benelux (Belgium, The Netherlands and Luxembourg altogether).
In Wado we fight against deforestation since 2018 allowing anyone to take part in our project. Every time you buy a pair of shoes we plant two trees in collaboration with the NGO We Forest.
Joining forces enables us not only to plant the trees in the most needed areas of the planet, but also to empower forest-dependent local communities providing them with tools for their livelihood development and training them on how to regenerate and protect the forest so it can become a sustainable wood and food resource to them.
In one year our team has achieved more than we had never expected. So far we’ve planted 35.120 trees, 14.000 trees in India and 21.120 in Zambia, and our goal is to double this number by the end of 2019.
We plant two trees for every pair of sneakers you get.
“In Wado we believe that everyone can be a «Gamechanger»; Someone who carries out small actions that contribute to a better world. Someone who is willing to begin the transition towards a more conscious lifestyle. And our mission is to inspire customers and other companies to empower this revolution.” – Marta Llaquet, CEO & Co-founder